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Gleanster Report: CRM for SMBs

Over the last decade, Customer Relationship Management (CRM) platforms have matured, and their adoption has become widespread at not only larger enterprise companies but also small and midsize businesses (SMBs). Driving this growth is the fact that CRM platforms are now able to fully automate all types of interactions and trasactions, including sales processing and order fulfillment, between companies and their customers.

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